As the cost of living continues to rise for families across Escambia County, Attorney Aaron Watson and The Watson Firm once again stepped forward to support the community they proudly serve. On Friday morning, the firm hosted its ninth annual Thanksgiving turkey giveaway, providing 1,000 holiday meal boxes to families in need at the Pensacola Interstate Fairgrounds.
A Tradition Led by Attorney Aaron Watson
For Attorney Watson, giving back isn't a marketing event — it's a responsibility and a reflection of the firm’s core values. Nearly a decade ago, the giveaway began as a small effort among friends aimed at helping 100 families. Today, with increasing community need and strong support from local partners, it has grown into one of Pensacola’s largest holiday food distribution events.
Watson shared the importance of continuing this tradition:
“This isn’t going to solve the problem of hunger in our county, but it gives families something to sit down and enjoy for Thanksgiving. When people are willing to camp out all night, it shows how much this means to them.”
Meeting a Critical Need in Escambia County
Escambia County has been described in recent years as a food desert, leaving many families — especially children, seniors, and those on fixed incomes — struggling to access affordable groceries. Rising costs for food and utilities have only intensified the challenge.
The Watson Firm’s Thanksgiving giveaway helps bridge that gap by providing full meal kits that include turkey, stuffing, vegetables, desserts, and all the essentials for a traditional holiday dinner.
Community Partnership Makes It Possible
Attorney Watson emphasized that the event’s success is built on collaboration. Each year, local organizations and sponsors join The Watson Firm to ensure the giveaway can meet growing demand.
“With 1,000 turkeys, you’ve got to have help,” Watson said. “Our partners show up year after year, and new sponsors continue to join. We’re grateful for everyone who helps make this possible.”
The Watson Firm: Serving Pensacola in and out of the Courtroom
The Watson Firm has built a strong reputation for representing injury victims across Pensacola, Escambia County, and the surrounding communities. But Attorney Watson believes that leadership goes beyond the courtroom.
Hosting events like the annual turkey giveaway reflects the firm’s dedication to strengthening the community, supporting families facing hardship, and providing hope during the holidays.
Continuing a Legacy of Service
Each year, the line grows longer — a clear sign that the need is real. The Watson Firm remains committed to expanding its outreach efforts to help even more families in the future.
Attorney Watson’s message is simple: when the community needs support, The Watson Firm will be there.